One thing is for sure: branding, marketing and PR have played a key part in the war of the desktop. Microsoft had started to lose traction with the young, cool, consumer tech crowd.īut Microsoft has managed to rejuvenate its perception, retaining its B2B following but also reinventing itself for a new audience of consumers.
Over the past few years, the fast, dynamic Apple has been creeping in. To celebrate, let’s take a look at the evolution of the Microsoft logo through the ages. With it comes a new logo brand and personality. Windows 10 is the latest in three decades of iterations of the world’s most popular operating system. Today is the launch of Microsoft Windows 10.
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